MIX SENSEI WHITE LABEL “SONG OF THE WEEK” MONTH

Originally white labels came about when competing DJs would tear the labels off their records so that others would not be able to find out their most special, rare, or "secret weapon" track
Many white labels contain unsolicited remixes and/or tracks that are not yet licensed or released (also called "bootlegs"). White labels can be referred to as "promos" (short for "promotional copies") that many top-name DJs receive and play weeks or months prior to the day of general release to the public. As artists using samples pay very high fees for the privilege of such, they must be able to gauge the market potential of their tracks prior to approval. Soul music was all imports, then people in Britain started doing it for themselves, and their tracks started to get better than the tunes in America."